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Brian Fitzgerald's avatar

I think all of us who have worked for social change know a Luthen character, whose sense of duty to the cause is both ennobling and a deeply flawed story of justified self-sacrifice. He's such a brilliantly drawn character among so many brilliantly drawn characters, and I see in him so many NGO leaders I've worked with.

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Dickon Bonvik-Stone's avatar

Love this. Great analysis. And fascinating to read a totally different (albeit overlapping) take to my own!

I was watching this incredible walkthrough of "Why Andor feels so real" (https://www.youtube.com/watch?v=UhgXXhcPQEM), which looks at the ways that the actual filmmaking and directing differ from other Star Wars movies and series. And the ways that helps us enter the story world.

For instance, by starting from the zoomed in textures and environments of the sets and character experiences before zooming out to the wider world, rather than starting with a big CGI set piece before zooming in and trying to convince us we're there, and the ways that the former approach helps everything feel tangible and truthful. And engages us in a different way.

Obviously, I instantly saw the parallels to climate communication.

More often than not, climate messages still start from these lofty, intangibles: Act now. End climate change. Earth is dying. Save the polar bears, etcetera. Abstract messages responding to a problem framed in an abstract manner. I see this as the direct equivalent to the old Star Wars approach: The big wide CGI shot.

Of course, the work to help people take notice and take action then begins and guess what? It's really hard. Because of issues like psychological distance, a total lack of feelings of relevance, no sense of agency or being able to affect anything. The disassociated surreality of it all.

Not only do we need to move the focus of the storytelling to the grassroots, as you point out, and put the power in the people and the communities and the possibilities, we need to move the message-making and frame-setting there too. To close down the psychological distance and help folks see, smell, feel their roles in all this. And the power they have, all of them, to do something about it.

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